‘A new chapter:’ Bandwidth’s main advertising and marketing officer Noreen Allen is stepping down

RALEIGH – A senior govt at Bandwidth who has been an govt with five distinctive tech businesses in the Triangle has decided to go away the company.

Noreen Allen, the company’s main marketing and advertising officer, announced her selection lately.

Allen’s job provided a 10 years of provider at Bandwidth.

WRAL TechWire spoke with Allen about her choice, what comes future, and in which Bandwidth will go from listed here as the firm prepares to go to a new headquarters facility in Raleigh.

The transcript of the interview follows, and has been frivolously edited for clarity.

WRAL TechWire (TW): Convey to us about your decision – why now, and what comes up coming for you?

Noreen Allen, Chief Promoting Officer, Bandwidth (Allen): I have been at Bandwidth for virtually 10 years and in Raleigh for extra than 20 several years. I have these passion for this organization and this city. Raleigh has been so very good to me! I’ve had an incredible operate in this article, launching my career in tech and serving to to scale and propel the development of five thrilling companies.

I’ve worked carefully with some really impactful corporations in the area from the Raleigh Chamber to nonprofits like Band Collectively and other teams supporting the region and women of all ages in tech. It has been my honor and privilege to operate together with so lots of great folks in excess of the many years. I under no circumstances considered I’d say it, but I’m ready to begin a new chapter. I appear from a really large family members outside the house of Philadelphia and feel it is the right time to head back again property to be closer to them. Go Birds!

Noreen Allen (Picture courtesy of Noreen Allen)

TW: You have had about a 10 years at Bandwidth – what was your encounter with the enterprise?

Allen: It is been a rocket ship! Bandwidth was an early-phase community tech organization when I joined in 2012 — and currently we’re a world-wide, publicly traded application enterprise powering some of the most remarkable manufacturers in the globe like Microsoft, Google, Zoom, Uber and several a lot more. Together the way, we crafted a workforce of exceptionally proficient people and a genuinely special lifestyle that is focused on persons and serving to each and every other realize success. The coolest part of my time at Bandwidth is seeing the effect of our engineering in the entire world. The software-run communications that we provide are remaining used everywhere you go today – from collaboration applications in the place of work to on-demand applications on our phones, to linked equipment in our homes. Bandwidth has actually altered the way we talk with each and every other, how we find out, and interact with models. It was effective to witness.

Bandwidth.com taking above Crimson Hat room at NCSU

TW: And you’ve been in the Triangle for a lot more than 20 a long time – what has your encounter been in the Triangle? 

Allen: Male, I enjoy this market! The Triangle is such a vivid tech hub. You can get the job done for a tremendous cool tech firm, generate 5 minutes to get to a killer restaurant, drive one more 10 minutes to see a Foo Fighters show, and get to the airport in 10 minutes. Where by else does that occur? We’ve acquired it so fantastic in this city. It’s really hard to consider a area that is additional supportive for corporations, or a superior position to establish a occupation. The individuals in this town are so giving of their time and expertise. There is a actual perception of neighborhood. We’ve acquired a fantastic startup ecosystem, and this sort of an extraordinary focus of tech expertise. There are so numerous remarkable companies throughout so quite a few regions of tech, and at numerous different levels. Some of the greatest-identified providers around the world are now recognizing the Triangle for all the remarkable gains we have – the expertise, the collaborative society, universities, proximity to the coast and mountains, price of residing. The Triangle presents so many of the gains of a greater town, but at an much easier speed along with that Southern hospitality.

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TW: How is the Triangle distinct now than when you first began performing in the location?  What are the big improvements?  What is comparable now as it was then?

Allen: We have developed pretty a bit! I remember talking to WRAL TechWire editor Rick Smith virtually 20 yrs in the past and at the time the Triangle was household to typically more substantial, more established corporations. Pupils graduating from NC colleges imagined they experienced to head West to get the job done for neat, impressive corporations. Now, they’ve received their decide on of interesting alternatives right below in the Triangle, ranging from modern new startups in co-doing work spaces to satellite places of work for tech giants. Microsoft, Amazon, Google and Apple all have a existence in the Triangle these days. That is a testament to the remarkable setting we’ve crafted in this neighborhood.

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TW: What are some unforgettable assignments or initiatives with which you have been included?

Allen: In 20+ many years, I worked with SpectraSite (now American Tower), Motricity, Hosted Solutions (now Tierpoint), ChannelAdvisor, and Bandwidth. They all had epic rides and there are so quite a few fun stories (and it’s possible a several nicknames) guiding the scenes from each and every a single. But for me, what resonates most is the people. I had the wonderful fortune to get the job done with some good men and women in excess of the several years. Together we accomplished huge matters and we had a ton of entertaining accomplishing it!

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A few activities that stand out.

At Bandwidth, I’m definitely very pleased of the perform we did to reposition the corporation in the journey to IPO in 2017. Then, in 2020 we had to navigate an announcement about creating a new world headquarters in Raleigh in the midst of significant uncertainty all through a international pandemic.

At SpectraSite, we took the firm from personal bankruptcy to IPO on NYSE in 80 days. Just cannot ignore the Mayor of Raleigh using a selfie with Coolio at a Bandwidth launch celebration we hosted at CAM several years back again!

A different pleasurable one particular – Bandwidth CEO David Morken and I joined a staff from the City of Raleigh on a press tour in NYC a few several years back to encourage the location.

I inadvertently walked into the body as David was being filmed on reside Tv on the ground of the NYSE. Which is a miscalculation I have never ever lived down. A person on my workforce dressed as me photobombing the CEO for Halloween that calendar year!

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TW: What information would you have to these just starting their occupation, whether at Bandwidth or at other Triangle spot companies?

Allen: My advice for folks just starting off at Bandwidth: You are in a truly exclusive area. I stayed for ten many years since of the folks. And that starts off at the top with David Morken, our CEO.  I have worked for some great companies more than the yrs, but Bandwidth is really particular. We care about people today in a way that is definitely unusual. Bandwidth is at the middle of an exciting tech earth and has so substantially potential.

My suggestions for any person beginning their professions in the Triangle: You are also in a seriously specific location. This market is so comprehensive of unbelievable chance throughout so lots of locations of tech. And you will not obtain a far more supportive company community. My guidance for everybody early in their professions: Be your have advocate. Just take management of your profession. You want extra chance? Go after it! Talk to your manager particularly what you will need to do to get to the future degree. Give and obtain suggestions gracefully. Don’t just sit back again and hold out for factors to materialize. Make them take place. Be a college student of the planet all-around you – read, hear, view – study from persons and organizations all-around you. You can get your MBA just by spending awareness to organizations and leaders all over you just about every working day.

A faculty, soccer area, amphitheater and health and fitness center. Bandwidth breaks floor for world HQ in Raleigh

TW: Inform us about your staff – how will your get the job done continue on – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse group at Bandwidth. I am so proud of them, and grateful for the time we experienced alongside one another, it was a genuine blessing. Their creative imagination and push influenced me and pushed me to be much better each day. They are my legacy. I can’t hold out to observe them do remarkable matters for yrs to arrive! I know I’m leaving the company in wonderful fingers.

I hope my staff and absolutely everyone in the Triangle proceeds to force the boundaries of what is probable for this region. Forget the comparisons to Silicon Valley or any other location. The Triangle is a terrific spot and is having on giants from all-around the environment day by day. Have faith in what we do below and make it transpire!




Simonne Stigall

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