Columbia Sportswear Enterprise Appoints Pri Shumate as Chief Internet marketing Officer for the Columbia Brand name

PORTLAND, Ore., March 09, 2022–(Organization WIRE)–Columbia Sportswear Enterprise (Nasdaq: COLM), a primary innovator in lively out of doors clothing, footwear, extras and gear, currently introduced the appointment of Pri Shumate as Main Promoting Officer for the Columbia manufacturer. In this position, Pri will report to Joe Boyle, Government Vice President and President of the Columbia manufacturer, helpful March 14, 2022.

This press launch options multimedia. View the full launch listed here: https://www.businesswire.com/information/household/20220309005990/en/

Pri Shumate, Main Advertising Officer for the Columbia Model (Image: Business enterprise Wire)

“Pri is a shopper-obsessed advertising and marketing leader with world encounter in desire creation,” mentioned Joe Boyle. “I feel specific that her background and dynamism will assist drive continued growth for the Firm.”

“We are thrilled to have Pri be a part of our workforce leading the internet marketing endeavours in the biggest brand in our portfolio,” stated Tim Boyle, Chairman, President and CEO of Columbia Sportswear. “Acquiring a leader of her caliber will pave the way for an even much better 2022.”

“I am truly fired up about growing the Columbia manufacturer and the business by diversifying and expanding our customer base,” reported Pri Shumate. “I hope to teach individuals on the top quality of our items and the values of our brand, and to harness our team’s creativeness to inspire folks to go outside, fulfilling Columbia’s mission to unlock the outside for absolutely everyone.”

About Columbia Sportswear Organization:

Columbia Sportswear Firm has assembled a portfolio of brands for lively lives, earning it a chief in the worldwide lively life style apparel, footwear, equipment, and products sector. Established in 1938 in Portland, Oregon, the company’s brands are right now offered in approximately 90 nations around the world. In addition to the Columbia® brand, Columbia Sportswear Organization also owns the Mountain Hardwear®, SOREL®, and prAna® brand names. To learn additional, you should pay a visit to the firm’s websites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.

Ahead-Wanting Statements

This doc consists of forward-wanting statements within just the indicating of the federal securities laws, such as statements with regards to the Company’s expectations, anticipations or beliefs about the progress of the Columbia model and the Enterprise. Ahead-on the lookout statements usually use words and phrases these as “will,” “anticipate,” “estimate,” “anticipate,” “ought to,” “could” and other terms and conditions of similar indicating or reference foreseeable future dates. The Company’s anticipations, beliefs and projections are expressed in superior religion and are thought to have a sensible foundation nevertheless, every ahead-on the lookout statement entails a number of threats and uncertainties, which includes individuals established forth in this document, these described in the Company’s Annual Report on Sort 10-K and Quarterly Reports on Form 10-Q under the heading “Danger Variables,” and all those that have been or may perhaps be explained in other studies submitted by the Firm, including reviews on Sort 8-K. The Firm does not undertake any duty to update any of the forward-seeking statements just after the day of this doc to conform them to real final results or to replicate improvements in activities, conditions or its expectations. New aspects arise from time to time and it is not feasible for the Enterprise to forecast or assess the consequences of all these components or the extent to which any aspect, or mixture of elements, could bring about effects to differ materially from all those contained in any ahead-looking statement.

Perspective source version on businesswire.com: https://www.businesswire.com/information/home/20220309005990/en/

Contacts

Mary Ellen Glynn
Sr. Director, Corporate Communications
Columbia Sportswear Company
[email protected]

Simonne Stigall

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