E-commerce in Turkey proceeds progress: CEO

ISTANBUL – Taylan Özgür Dil

E-commerce in Turkey continues growth: CEO

E-commerce investments, which have been boosted as the COVID-19 pandemic limits afflicted shop and mall buying habits, have hit 10 billion Turkish Liras ($723.4 million) in two decades, Sendeo CEO Özgün Şahin has mentioned.


“The [e-commerce] sector had expanded by about 50 % in 2020. In 2021, it peaked once more. A advancement of 75 p.c was recorded in the 1st half of 2021 as opposed to the same time period in the past calendar year,” he informed every day Hürriyet.

“The growing demand from customers has brought ahead investments. In the final two years, the e-commerce sector designed investments of 10 billion liras on regular,” he additional.

All over 50 percent of the shoppers and sellers who ended up canalized to e-commerce throughout the pandemic-associated constraints tended to continue on on line buying and selling even just after those people restrictions were lifted, according to his remarks. “That is a substantial variety,” mentioned Şahin.

Koç Holding’s courier organization will make more investments of $60 million by 2025, he also stated.

As many providers appealed to tech-primarily based remedies to ramp up on the web gross sales, some 50,000 vehicles and 200,000 supply personnel hit the roadways in Turkey each and every day, estimates display.


Sendeo, which has 500 delivery staff and 780 employees in total, is scheduling to raise these quantities to 2,000 and 2,500, respectively.

“We goal to have 11 transfer hubs, 45 distribution facilities and 2,400 shipping details as of the close of the 12 months,” Şahin said, incorporating that the fleet of the enterprise has attained 500 cars.

The share of e-commerce in the quick-transferring buyer goods (FMCG) retail market place reached 6 % through the interval, in accordance to a report released by NielsenIQ in November 2021.

“Turkey carefully follows international locations such as China [30 percent], South Korea [26 percent] and the United States [15 percent], and it is rated just just after countries this kind of as the United Kingdom [15 percent] and France [9 percent],” NielsenIQ General Manager Didem Şekerel Erdoğan noted.

The volume of e-commerce in Turkey is anticipated to have exceeded 400 billion liras ($28.9 billion) last year, in accordance to analysts.

“One in three men and women in Turkey employs e-commerce. We consider this expansion and momentum will go on,” Engin Aksoy, the CEO of GSM operator Vodafone Turkey, mentioned very last yr.

Citing a study by the Global Info Company, he reported that all over the world electronic transformation investments would achieve $7.4 trillion in the future four many years.


He extra that businesses have introduced their digital investments ahead six decades to speedily adapt to the new usual.

Some 63 of Turkish e-shoppers favor to use cellular applications for transactions and this ratio is shut to the planet ordinary of 66 per cent, according to the Trade Ministry.

The normal e-commerce basket cost in Turkey is all over 98.5 liras ($7.1). That typical price reaches 2,500 liras ($180.9) in the hospitality sector, 902 liras ($65.3) in air travels and 177 liras ($12.8) in electronics.

Turkish authorities have granted safe pass certificates to 35 e-commerce platforms so far. Well known e-commerce platforms functioning in Turkey are Hepsiburada, N11, Gittigidiyor and Trendyol. Amazon Turkey also recently entered the Turkish current market.


Istanbul-based startup Getir, the pioneer of ultra-quick grocery shipping company, has built profitable industry entries in the United Kingdom, the Netherlands, Germany, France, Spain, Portugal, Italy and the United States.

financial system,

Simonne Stigall

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