E!’s New Nikki Glaser Reality Display Capitalizes on the Kardashians in New Marketing and advertising Campaign

E! is no extended in company with the Kardashians, but the network is however leaning on the spouse and children as it launches its most up-to-date show.

In an overtly self-knowledgeable instant, E! is readying to debut a new fact display about comedian Nikki Glaser, and in the advertising for her upcoming series, the network is in on the joke, offering a wink and a nod to the valuable spouse and children franchise that they aired for 15 yrs.

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“Keeping up is so very last year.”

“We swapped 5 brunettes for a person blonde (it was less costly).”

Individuals are just some of the taglines E! is working with to boost Glaser’s new present, titled “Welcome Dwelling Nikki Glaser?,” which premieres on May 1.

Basically, E! is recognizing that they are no for a longer time home to “Keeping Up With the Kardashians” (the relatives now has a new exhibit at Hulu), and Glaser is leaning into her manufacturer of self-deprecating and carefree comedy.

“Welcome Residence Nikki Glaser?” will stick to the stand-up comedian as she uproots her quick-paced Hollywood life style to move back again home to her modest-town in St. Louis, heading on a journey of self discovery, though hilariously showcasing her mothers and fathers, childhood friends and even her ex-boyfriend.

“St. Louis is the new Calabasas” is a further tagline remaining used to comically promote Glaser’s new demonstrate. An additional slogan is, “We observed the most well known family members … in St. Louis.”

When asked if her family members may just be the new Kardashians, Glaser tells Selection, “I sure as hell hope so!”

“Not only would I like my more youthful sister to come to be a ‘self-made’ billionaire,” Glaser quips, adding, “I also want my family to adhere to in the Kardashians’ footsteps and just totally embrace who they are, unapologetically. Contact the Kardashians bogus all you want, but the painful and uncomfortable moments they have shared on their clearly show are the varieties of factors most families hide for generations. Currently being the subject matter of a reality demonstrate takes bravery and I’m happy of my spouse and children for getting this chance with me and I hope it does not wipe out us.”

E! has carried out full-court press around Glaser’s new exhibit, and the tongue-in-cheek Kardashian marketing campaign (or shall we say, kampaign?) is just a single piece of the start, which started this week on social media and will ramp up future 7 days with billboards on Sunset Blvd. in Los Angeles. The community also experienced Glaser co-host E!’s “Daily Pop” and “Nightly Pop,” in addition serve as a visitor panelist on “E!’s Countdown to the Purple Carpet” at the Grammys. With cross-promotional NBCUniversal synergy, Glaser’s demonstrate is also being teased with personalized promos on sister networks Bravo and United states Network, tapping into the fanbases of “Real Housewives,” “Temptation Island” and even “Saturday Evening Live.” To top rated it off, the network has organized for an formal “Nikki Glaser Day” with the tourism board in her hometown of St. Louis, which will see her throwing out the initially pitch at the Cardinals video game at the stop of this month to celebrate the city where by her new collection was filmed.

E! Nikki Glaser Billboard

E! Nikki Glaser Billboard

E!’s promoting group labored hand-in-hand with Glaser on the campaign to be certain the elements were reliable to her comedic voice.

“Nikki is regarded for stand-up comedy, but she’s new to this series structure, so the thought was to lean into what a comic like Nikki would truly consider or say about the fact Tv set planet,” states Samantha Bloom, senior VP of brand name advertising at NBCUniversal, who thinks Glaser’s persona will resonate with E! viewers. “Comedy does actually properly with our audiences and this display definitely delivers on remaining humorous. That reported, what will definitely resonate with our viewers is the relatability of Nikki and her life in St. Louis. … Each episode is like a actually fun cling with your most effective buddy.”

With E! in a time of changeover, no for a longer period leaning on “Keeping Up With the Kardashians,” which served define the cabler for so prolonged, the community believes Glaser’s clearly show is the appropriate fit for its slate for a multitude of factors — 1 staying that she is a star on the increase. (For what it’s worthy of, E! did turn the Kardashian-Jenners into world-renowned famous people, who turned Television set stars at the community in 2007, before they parlayed their truth exhibit into a entire-fledged empire.)

“E! is about celebrating pop tradition fandom and Nikki’s star is continuing to rise in the amusement world,” Bloom claims. “Nikki also matches appropriate in with the other personalities on E!, who truly feel like pals and provide a dose of laughter and unapologetic standpoint. E! has usually brought audiences into the world of superstars and ‘Welcome House Nikki Glaser?’ is a refreshing choose on that format. Nikki truly blurs the line between being renowned and currently being a admirer of Hollywood herself, so its aspirational however accessible.”

View a promo for Glaser’s new series below:

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Simonne Stigall

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