European Small business Leaders Assured Despite Current Headwinds But Risk Underinvesting in Technology for Extensive-Time period Progress, Accenture Report Finds

European Company Leaders Self-confident Despite Recent Headwinds But Possibility Underinvesting in Technological innovation for Lengthy-Term Development, Accenture Report Finds

DAVOS, Switzerland Jan. 16, 2023 – When 65% of European small business leaders concur they are dealing with the most demanding functioning ecosystem ever, an even more substantial proportion (77%) are assured about their organizations’ capacity to accelerate expansion in an financial downturn, in accordance to a new report from Accenture (NYSE: ACN).
According to the “Accelerating Europe’s route to reinvention” report, soaring power charges are the leading problem impacting margins for European businesses, pointed out by 19% of respondents, followed by supply chain disruptions (14%).
Even with these difficulties, 81% of European business leaders believe that their organizations are nicely-positioned to capture upcoming advancement, having conquer the pandemic.
Introduced at the Environment Financial Forum’s Once-a-year Assembly in Davos, the report seems to be at the most pressing issues European businesses are going through, their strengths and weaknesses, and how they can reinvent by themselves to continually adapt to a unstable environment, when expanding competitiveness, accelerating progress and improving profitability.
“The resilience enterprise leaders have demonstrated could demonstrate their self esteem in navigating present headwinds, which includes an power crisis that is hitting Europe particularly hard,” mentioned Jean-Marc Ollagnier, CEO of Accenture for Europe. “However, what is at stake for European firms is their competitiveness above the very long phrase. The significantly unstable macroeconomic environment, put together with the rate of technological innovation and the want to speed up the energy changeover, necessitates providers to engage in a deliberate system to constantly reinvent their business enterprise. It is by means of a Total Company Reinvention that European businesses can increase competitiveness and prosper around the very long expression.”
European advancement is lagging friends, with a deficit in technologies investment
The report, which analyzes the economical efficiency of almost 3,000 organizations globally, identified that though European businesses report potent profitability, they are slower to grow revenues compared to their friends in North The us and Asia Pacific.
To much better fully grasp exactly where European firms stand, the report also examines how they carry out when compared with peers in North The usa and Asia Pacific across six parts: talent, engineering, provide chain and operations, sales and buyers, liquidity and charges, and sustainability.
According to the examination, European businesses are outperforming their peers on sustainability, expertise and liquidity and cost administration. Even so, they are substantially driving in rising sales and in applying technologies to improve major-line advancement. 
European businesses are also much less probable to innovate utilizing emerging systems, shift to a know-how-pushed organization model and have a digital-savvy leadership as opposed to North American and Asia Pacific providers.
“European companies’ sturdy profitability and lessen progress pattern indicates they are a lot more probable to squeeze price from existing company streams than growing new types,” mentioned Michael Brueckner, Chief Method Officer of Accenture for Europe. “While optimizing prices and maximizing current profitability are essential, it should be completed to also crank out liquidity to devote for the future. They ought to also capitalize on their strengths in sustainability and skill to supply on personnel encounter, when pursuing technologies-driven progress options.”
Unprecedented times get in touch with for an unprecedented response
According to the report, even though European organizations have designed amazing resilience in the latest years, they need to now reinvent them selves to address the exceptional worries they encounter.
The report implies strategic techniques European providers need to consider to start their reinvention, focusing on their strengths in sustainability and expertise while addressing their deficits in know-how and shopper demands. These methods consist of:


  • Build their electronic core promptly to permit business enterprise model reinvention: Generate continual, compressed and scaled transformation, like by establishing a electronic foundation applying cloud, info and AI to scale new processes, innovations and options across the enterprise. This is an ongoing effort to build a system for reinvention via transformation courses that fund on their own by the value they develop.
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  • Speed up the energy changeover: Function across ecosystems to middle the European financial state around net zero and round concepts for world wide competitiveness. Advocate for solid industry and governmental cooperation, insurance policies and incentives to amount the international participating in field and rapid-track execution. Speed up cross-business decarbonization partnerships and foster substantial-scale adoption of early-stage answers. Improving upon energy performance, not only to navigate the strength disaster but as a extended-time period resolution to lessen emissions and charges.
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  • Align to new shopper requirements: See clients in the context of their comprehensive life, employing human and machine intelligence to realize them and their motivations in a holistic and dynamic way. Fix for their shifting requirements by changing one-dimension-fits-all offerings with extra personalised solutions and providers, extended partnerships and rethinking talent, technological innovation and procedures to push benefit and loyalty.
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  • Make expertise system main to small business approach: Area individuals at the heart of company reinvention and create main human methods officers as the catalysts for modify. Make certain potent connections and collaboration across the total C-suite and convey all men and women alongside on the reinvention journey, generating new techniques of working. Access and generate expertise in innovative strategies, employing know-how and info to attain a deep, granular comprehension of current and following-generation talent needs. Infuse a culture of inclusion across the corporation, so folks from all degrees can lead to their comprehensive prospective, supported by a solid perception of belonging and goal. 
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“Today, most corporations are reinventing sections of their business,” extra Ollagnier. “But to realize success in a business enterprise setting that is currently becoming redefined, they will have to have to improve anything from their operating versions to new approaches of performing. These unprecedented times contact for an unprecedented reaction from European corporations. That will require a bold and visionary tactic to transformation that abandons finest apply in order to attain a new overall performance frontier. It is a pivotal minute for a stronger Europe.”
You can discover the report Accelerating Europe’s route to reinvention in Accenture Foresight, our new considered management app, which offers a individualized feed of all our most up-to-date reviews, case research, weblogs, interactive information charts, podcasts and more. Down load the app at
About the exploration
Accenture’s “Accelerating Europe’s path to reinvention” report is primarily based on survey responses from 2,000 organization leaders across Europe (1,450), the United States (300) and China (250), spanning 12 industries. The study was executed from October 24, 2022, to November 30, 2022. The report also involves corporate financial performance and business strengths investigation of 2,854 firms globally, including 1,344 European companies. Business strengths and weaknesses had been analyzed throughout six places that have demonstrated affect on successful development: Liquidity and charges Product sales and Shoppers Talent Source chain and operations Sustainability and Technological innovation.
About Accenture
Accenture is a foremost world wide specialist services company that will help the world’s leading organizations, governments and other organizations make their electronic core, optimize their functions, speed up earnings progress and greatly enhance citizen services—creating tangible benefit at pace and scale. We are a talent and innovation-led business with 738,000 folks serving clients in much more than 120 countries. Know-how is at the core of improve nowadays, and we are a person of the world’s leaders in helping travel that adjust, with sturdy ecosystem associations. We incorporate our energy in know-how with unmatched marketplace experience, functional knowledge and international delivery capacity. We are uniquely capable to provide tangible outcomes for the reason that of our wide variety of companies, options and belongings throughout Technique & Consulting, Engineering, Operations, Industry X and Accenture Track. These abilities, together with our culture of shared achievements and motivation to creating 360° value, help us to help our purchasers triumph and develop dependable, long lasting interactions. We evaluate our achievement by the 360° worth we make for our purchasers, each and every other, our shareholders, associates and communities. Stop by us at

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