Harrisburg marketing company partners with New York firm; will expand, add 300 jobs

A Harrisburg digital marketing company has announced that it is partnering with a New York firm, and that it plans to expand.

WebFX has partnered with Trilantic North America, a private equity firm, and plans to add 300 additional jobs over the next five years.

“The capital partnership between WebFX and Trilantic North America’s Fund VI will assist future growth for the Pennsylvania based company, supporting expansion in talent, new services, geographic offices, technology, data analytics, and AI,” the companies said in a news release.

WebFX offers a number of digital services for businesses including web design and development to search engine optimization, paid advertising, e-mail marketing and social media management. The company was founded in 1995.

WebFX will maintain its offices in Harrisburg. In early 2014, WebFX relocated its headquarters to Harrisburg from the Ben Franklin TechCelerator in Carlisle. The company renovated the historic Moffitt Mansion in Harrisburg at 1705 N. Front St., Harrisburg. In 2016, it purchased and renovated a 12,000-square-foot office building at 1711 N. Front St. In 2019, WebFX purchased an adjacent building located at 1714 N. Second St.

The company has 26 offices in the United States and one office in Australia, according to WebFX’s website. The 300 additional jobs will be added across multiple locations, and the company headquarters will remain in Harrisburg and an WbeFX official said the company will continue to expand and grow its headquarters. In addition to Harrisburg, the company’s other offices in the state are in the Pittsburgh, Philadelphia and Lancaster areas, and WebFX expects to open an office in the York area next year.

Currently, WebFX employs around 400 people.

“We’re thrilled to have Trilantic North America as a key partner in the next chapter of WebFX,” company co-founder and CEO Bill Craig said in the news release. “Trilantic North America’s partnership will help us accelerate our unique offering of technology-powered digital services, skilled team, and remarkable ability to drive meaningful results for businesses.”

Daniel Siegman, managing director at Trilantic North America, and Jeremy Lynch, also of Trilantic North America will join the WebFX board.

Terms of the agreement were not disclosed.

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Simonne Stigall

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