How brand names, advert agencies answer to Ukraine-Russia war

March 1, 2022

6:11 PM ET

CCM hockey to prevent working with Russian stars in global advertising

Hockey equipment maker CCM will quit using Russian NHL players—including potential Corridor of Famer Alex Ovechkin—in world wide internet marketing initiatives, the corporation said Tuesday.

“We are extremely unfortunate to witness, like the rest of the entire world, what is happening in Ukraine,” CCM CEO Marrouane Nabih stated in an e-mail to TSN, which is Canada’s version of ESPN. “Although Mr. Ovechkin is not accountable for the Russian government’s steps, we took the choice to not use him (or any Russian participant) on any world CCM communication at this position.”

Ovechkin, who is fourth all-time in aims scored, has been a vocal supporter of Russian President Vladimir Putin in the past, and faced criticism very last 7 days soon after picking not to condemn Putin for the invasion. Fellow Russian star Evgeni Malkin, who is also sponsored by CCM, has also supported Putin.

—Mark Fischer

Read more news on how makes and agencies are responding to the Ukraine war.

4:24 PM ET

Ford halts Russian JV

Ford is suspending operations with joint enterprise companions in Russia. “As element of the worldwide group, Ford is deeply anxious about the invasion of Ukraine and the resultant threats to peace and steadiness. The circumstance has compelled us to reassess our operations in Russia.” the automaker said.

The assertion notes that Ford had in the latest decades “significantly wound down its Russian operations,” which now consists of commercial van production and Russian profits by means of a minority interest in the Sollers Ford joint venture. 

“While we never have significant operations in Ukraine, we do have a sturdy contingent of Ukrainian nationals operating at Ford close to the earth and we will keep on to assistance them by this time,” Ford extra, noting its Ford Fund will make a $100,000 donation to the International Providing Ukraine Aid Fund.

—E.J. Schultz

Similar: Major tech companies react to Ukraine crisis 

3:46 PM ET

DirecTV pulling Russia’s RT channel from satellite Tv set lineup

DirecTV, 1 of the biggest U.S. pay-Tv suppliers, is pulling the Russian-govt-controlled RT community from its assistance, citing that country’s invasion of Ukraine.An settlement involving DirecTV and RT was established to expire in the next fifty percent of 2022, but the invasion pushed the enterprise to act faster to close the arrangement, a spokesman said Tuesday.

“In line with our past arrangement with RT The united states, we are accelerating this year’s contract expiration timeline and will no lengthier supply their programming helpful immediately,” a DirecTV spokesman said in a statement.


3:05 PM ET

Publicis assures salaries for Ukraine staff members for the 12 months

Publicis CEO and Chairman Arthur Sadoun despatched an inner memo to the holding company’s  350 Ukraine staff today, making certain all Ukraine employees will have a confirmed salary for the rest of 2022. All salaries will be paid out in complete every single two months for the full calendar year, alongside with an advance payment of their March income. The income move was manufactured on prime of safety, wellbeing, housing, and relocation steps that Publicis has now in put according to the memo.

“While these financial actions can only support a smaller aspect of the turbulent reality you experience nowadays, we hope it will give you some sense of security, enable give for your cherished kinds and allow you to program and take back manage of your lives,” Sadoun wrote in the memo.

Adhering to the memo, world wide and area Publicis leadership held a non-public roundtable with its Ukraine staff.

—Brian Bonilla

Connected: Applebee’s ‘disappointed’ with CNN right after uncomfortable advertisement placement all through Ukraine protection

9:40 AM ET

Disney, Sony and Warner Bros. halt movie releases in Russia

Disney, Warner Bros., and Sony Shots have paused film releases in Russia. Said Disney: “Given the unprovoked invasion of Ukraine and the tragic humanitarian disaster, we are pausing the release of theatrical movies in Russia, together with the future Turning Red from Pixar. We will make foreseeable future company decisions primarily based on the evolving circumstance.”

Warner Bros. halted this week’s launch of “The Batman” in Russia, though Sony paused releases including “Morbius,” Reuters stories.

—E.J Schultz

7:15 AM ET

D&Ad refunds entry cost for Ukraine businesses

U.K. awards physique D&Advertisement announced it will refund all dollars gained by Ukrainian providers for entries into D&Ad Awards 2022 to the entrants. This will consist of any entries obtained to date as effectively as any even further perform received from Ukranian providers, which can enter the opposition no cost of demand right up until entries shut March 16. Russian entries into D&Ad Awards 2022 will be paid as a donation to the Artwork Director’s Club of Ukraine.

“Our feelings are with the Ukrainian men and women who are suffering, and we hope that by means of the international community’s joint endeavours we will be ready to assistance them by means of this crisis and guidance them to get better from this unjust and unthinkable devastation and destruction,” stated Dara Lynch, D&AD’s chief operating officer, in a assertion. 

D&AD’s range of entry selling prices can be downloaded from the D&Ad web site, which has also included a web site of information and facts on sensible techniques to support Ukraine.

—Alexandra Jardine


Simonne Stigall

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