HubSpot Named a Chief in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms*

CAMBRIDGE, Mass., September 21, 2022–(Business WIRE)–HubSpot, the purchaser connection management (CRM) platform for scaling corporations, today declared that it has been positioned by Gartner as a Leader in the Magic Quadrant for B2B Advertising and marketing Automation Platforms for the 2nd consecutive year for its providing, Advertising and marketing Hub.* The evaluation was primarily based on distinct criteria that analyzed the company’s total Completeness of Eyesight and Skill to Execute.

Shoppers these days want to sense regarded and valued. That is why today’s marketers want and want energy, relieve, and guidance to enable them scale. Regrettably, quite a few are hoping to do so by juggling several stage solutions or by utilizing highly effective resources that they order, but obtain not possible to use. Developed on top rated of HubSpot’s commerce-run CRM, Marketing Hub is designed to give marketers access to their client data and instruments in authentic-time, in one particular quick-to-use and strong system, so they can make personalised activities that attract, have interaction, and delight consumers in a additional linked way. And, many thanks to HubSpot’s sturdy spouse ecosystem of hundreds of methods companions and much more than 1,100 integrations, the platform can also be prolonged to meet up with every customer’s exceptional desires. From startup to organization, HubSpot allows companies to emphasis on creating connections, so they can mature superior, linked.

“We’re thrilled that Gartner has identified us as a Chief in the Magic Quadrant for B2B Promoting Automation Platforms for a second consecutive yr,” claimed Steph Cuthbertson, CPO of HubSpot. “Marketers enjoy HubSpot’s simplicity of use and trust our highly effective marketing campaign equipment that place them in the driver’s seat. Launches like our improved marketing and advertising campaigns and client journey analytics go even even more by showcasing particularly how qualified prospects circulation via your pipeline and pinpointing in which to improve. With HubSpot, you can effortlessly tie devote to outcomes and profits, enabling you to established up absolutely omni-channel strategies that engage your consumers, and maximize each individual dollar of campaign invest by connecting information and teams throughout the complete lifecycle.”

The latest enhancements to Advertising and marketing Hub incorporate:

  • Internet marketing campaigns that give entrepreneurs a consolidated perspective of their marketing campaign from inception, to start, to overview

  • Consumer journey analytics that give entrepreneurs the capability to see each individual shopper engagement, understand the various paths prospective customers and customers consider to conversion, and superior improve times that matter to enhance conversion

  • Ad conversion events that make it possible for teams to power hyper-specific adverts throughout significant ad networks, all when respecting buyer privateness

  • A WhatsApp integration that permits buyers to insert a WhatsApp organization account to a shared inbox, making it simpler to talk with potential clients and consumers on their favored channels

  • Item advice options that supply marketers with an straightforward and easy approach to pull the items that make a difference to their consumers into advertising and marketing e-mail

A full list of new options and a product or service roadmap for Marketing Hub can be identified right here.

Magic Quadrant stories are a culmination of demanding, fact-centered exploration in precise markets, delivering a wide-angle view of the relative positions of the suppliers in markets in which development is substantial and provider differentiation is distinctive. Suppliers are positioned into 4 quadrants: Leaders, Challengers, Visionaries and Niche Players. The research permits you to get the most from sector evaluation in alignment with your special business and technological innovation wants.

See a complimentary copy of the Magic Quadrant report to discover far more about Marketing and advertising Hub’s strengths and cautions, amongst other providers’ offerings, listed here.

* Supply: Gartner, “Magic Quadrant for B2B Marketing Automation Platforms,” Rick Lafond, Julian Poulter, Matthew Wakeman, Jeffrey Cohen, Jeff Goldberg, 20 September 2022.

Gartner disclaimer

Gartner does not endorse any vendor, solution, or assistance depicted in its study publications, and does not advise technology customers to choose only these sellers with the maximum ratings or designation. Gartner analysis publications consist of the viewpoints of Gartner’s study firm and really should not be construed as statements of actuality. Gartner disclaims all warranties, expressed or implied, with regard to this exploration, which include any warranties of merchantability or physical fitness for a specific goal.

GARTNER and Magic Quadrant are a registered trademark and provider mark of Gartner, Inc. and/or its affiliate marketers in the U.S. and internationally and are made use of herein with authorization. All legal rights reserved.

About HubSpot

HubSpot (NYSE: HUBS) is a top consumer relationship administration (CRM) system that supplies software and assist to assistance organizations increase better. The system incorporates advertising, sales, support, operations, and web page administration merchandise that get started absolutely free and scale to meet our customers’ wants at any phase of advancement. Now, additional than 150,000 customers across extra than 120 nations around the world use HubSpot’s strong and effortless-to-use tools and integrations to catch the attention of, interact, and delight customers.

Named Glassdoor’s #2 Finest Put to Work in 2022, HubSpot has been recognized for its award-successful society by Terrific Position to Perform, Comparably, Fortune, Entrepreneur, Inc., and a lot more. HubSpot was launched in 2006 and is headquartered in Cambridge, Massachusetts. The company’s 1000’s of workers perform throughout the globe in HubSpot workplaces and remotely.

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Ellie Flanagan
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Simonne Stigall

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