A new marketing marketing campaign for Icelandic tourism normally takes aim at Facebook founder Mark Zuckerberg, mocking his current video clip announcement of his company’s identify adjust to Meta.
The video clip, produced by Influenced by Iceland, a general public-non-public entity that promotes Iceland and its items, showcased a Zuckerberg lookalike named “Zack Mossbergsson” and identified as Iceland’s main visionary officer.
In the course of the parody, Mossbergsson pokes enjoyment at Zuckerberg’s notorious stiffness.
“Hello and welcome to this pretty normal environment,” Mossbergsson deadpans to the digicam.
“Today I want to talk about a innovative technique to join our world devoid of becoming super bizarre.”
“Some said it is not doable. Some reported it’s out of get to. To them, we say it is presently below. Critically. Search, it is appropriate here,” he adds whilst gesturing out the window to a snow-covered Icelandic landscape.
Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced precise fact without having silly on the lookout headsets,” — a very clear dig at Zuckerberg’s ambitions for a so-called metaverse digital fact entire world.
“It’s completely immersive with h2o that is soaked,” Mossbergsson goes on, adding that the “Icelandverse” comes comprehensive with “skies you can see with your eyeballs.”
“The Icelandverse is compared with any other open-planet working experience with ‘-verse’ in identify, for the reason that it is real. Plus, you don’t need to have a funny-hunting VR headset,” the caption to the video clip on YouTube reads.
Zuckerberg responded to the video clip on Fb, getting it in stride.
“Amazing. I want to make a excursion to the Icelandverse soon. Glad you are wearing sunscreen as well,” he claimed, referring to just one scene in the online video in which Mossbergsson’s experience is caked in sunscreen, mimicking an embarrassing incident for Zuckerberg final calendar year.
The movie had racked up far more than 274,000 views on YouTube by late Friday.
“Metaverse” has turn out to be a key talking place in company The usa because Fb introduced its rebrand past thirty day period, with providers from Nike and Disney to relationship app Bumble chatting about how they’re likely to capitalize on what some imagine will be the future evolution of the world wide web.
The phrase, coined in the 1992 sci-fi reserve “Snow Crash,” refers to a following-generation world-wide-web access by way of augmented and virtual fact hardware.
In a demo introduced by Zuckerberg previous month, a user wearing a headset walked the streets of ancient Rome, when an additional attended a digital reality rock concert and afterparty.
Zuckerberg explained the company programs to spend billions of pounds on developing the metaverse, and extra that he hopes to have 1 billion persons be part of the digital entire world in the upcoming ten a long time. Ad bucks from Facebook’s core goods will nutritional supplement the advancement of the augmented actuality project, which the company has reported will not be worthwhile for several years.
Reps for Facebook did not immediately return The Post’s request for comment on the “Icelandverse” online video.
