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Beer, sport, men: Inside the ‘Holy Trinity’ of alcohol marketing | World Cup

Sun Nov 27 , 2022
There is a great cultural irony in sports fans standing around commenting on the prowess of professional athletes while holding a beer in their hand, academic Lawrence Wenner wrote 30 years ago. From podium celebrations with champagne to locker-room shenanigans and sports bars, alcohol, sports – and a certain interpretation […]

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