Kraft Heinz Completes Acquisition of Majority Stake in Just Spices, a Technology-Enabled Direct-to-Shopper Business enterprise

Offer to Additional Accelerate Kraft Heinz’s Global Progress Tactic Targeted on Taste Elevation

PITTSBURGH & CHICAGO, January 19, 2022–(Enterprise WIRE)–The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) announced now that it has done its acquisition of an 85% stake in Germany-centered Just Spices GmbH (“Just Spices”). The remaining 15% possession stake has been retained by Just Spices’ a few founders, who will continue on with the organization and target on driving the business and its intercontinental growth. The proposed offer was 1st introduced on Dec. 10, 2021.

Introduced in 2014, Just Spices is an ground breaking get started-up, trailblazing the high-progress taste elevation category with once-a-year income of approximately €60 million. Its 170-furthermore products portfolio consists of spice blends, salad dressings, simple-to-put together “In Minutes” blends, and organic and natural choices for varied meal occasions ranging from breakfast and light-weight treats to salads and baking, with a wide range of savory, sweet, traditional, and exotic flavors. Just Spices’ escalating enterprise sells roughly 70% of its completely ready-made and a single-action spice blends straight to shoppers, with its remaining income by significant grocery stores both equally in-keep and on-line in Germany, Spain, Austria, and Switzerland.

“In 2021, we declared 4 acquisitions to more speed up our development agenda and our ambition to be No. 1 in flavor elevation close to the planet,” said Rafael Oliveira, EVP & President, Intercontinental Markets at Kraft Heinz. “These include our acquisition of a bulk stake in Just Spices, alongside with our intention to get a vast majority stake of the remarkable fairness pursuits in Brazilian foodstuff firm Hemmer, our financial commitment in BR Spices in Brazil, and our acquisition of Assan Meals in Turkey. With Just Spices, we will leverage Kraft Heinz’s scale and agility to accelerate the company in the rapid-expanding flavor elevation industry past the company’s present German base and its recent sector entries in Spain, Austria, and Switzerland. We also see remarkable opportunity to further more improve and enrich Kraft Heinz’s possess direct-to-customer operations and go-to-industry growth.”

“We are extremely excited by the enlargement chance that will come from combining Just Spices’ innovation and brand electric power with the Kraft Heinz workforce and the scale and understanding of international marketplaces they provide to the table,” stated Florian Falk, Just Spices CEO and one of the company’s three founders.


We are driving transformation at The Kraft Heinz Enterprise (Nasdaq: KHC), motivated by our Goal, Let’s Make Lifetime Scrumptious. People are at the middle of all the things we do. With 2020 net profits of somewhere around $26 billion, we are dedicated to expanding our iconic and emerging meals and beverage brands on a worldwide scale. We leverage our scale and agility to unleash the complete electrical power of Kraft Heinz throughout a portfolio of six buyer-pushed merchandise platforms. As world wide citizens, we are devoted to making a sustainable, ethical impression although encouraging feed the world in nutritious, liable strategies. Find out much more about our journey by traveling to or following us on LinkedIn and Twitter.


Just Spices was launched in Dusseldorf by Florian Falk, Ole Strohschnieder and Bela Seebach in 2014. It materials many spice blends and pure spices, speedy-deal with food kits via its individual e-retail giving, 3rd-celebration on the web marketplaces and an raising existence in classic offline foods retail sectors. Just Spices inspires a developing consumer base to refine their have dishes and become inventive in the kitchen. In 2018 the spice manufacturer also launched the Just Spices IN MINUTES “repair” meal kits category and in 2020 they introduced their salad dressing range on-line and in retail trade. With various “fix” meal preparations, the company has been location new standards for the rapid and quick preparation of modern day dishes in day to day daily life. The organization now conjures up much more than 1.6 million followers on its social media channels like Instagram, TikTok, and Facebook. On TikTok, Just Spices often achieves many million sights on its movies. With additional than 150 employees, Just Spices proceeds to make great on its eyesight of attracting much more persons to cook dinner superior, more healthy meals. Over all, Just Spices usually means passion, substantial-good quality products and solutions with no additives. But the most essential theory is to make delicious food items even additional scrumptious, receiving as a lot of men and women as possible to cook dinner with joy and pride. Spice up your everyday living at, comply with us @justspices on Instagram, TikTok and Twitter, and come to be a admirer on Fb.

Forward-Wanting Statements

This press release incorporates a variety of ahead-looking statements. Phrases this sort of as “will,” “accelerate,” “fortify,” “leverage,” “push,” “improve,” “deliver,” “see,” “focus,” “continue on,” “develop,” and variations of this kind of text and comparable long term or conditional expressions are intended to identify ahead-looking statements. These statements involve, but are not constrained to, predicted added benefits of the acquisition, impacts of the acquisition on Kraft Heinz’s small business, fiscal effects, chances, and long run strategies, and other statements that are not historical facts, every of which is based mostly on Kraft Heinz’s existing beliefs, anticipations, estimates, and projections. These forward-looking statements are subject matter to a quantity of risks and uncertainties, lots of of which are tricky to forecast and beyond Kraft Heinz’s handle, which could trigger true success to differ materially from all those indicated in the ahead-hunting statements. Those people elements include things like, but are not constrained to, Kraft Heinz’s means to realize supposed rewards of the acquisition, the expected costs of the transaction, the success of small business transitions, and the risk components set forth in Kraft Heinz’s filings with the Securities and Trade Fee, including Kraft Heinz’s most lately filed Yearly Report on Sort 10-K and subsequent experiences on Forms 10-Q and 8-K. Kraft Heinz disclaims and does not undertake any obligation to update, revise, or withdraw any ahead-looking statement in this push release, except as necessary by relevant legislation or regulation.

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Alex Abraham (Company media)
[email protected]

Nigel Dickie (EMEA media)
[email protected]

Christopher Jakubik, CFA (Investors)
[email protected]

Simonne Stigall

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