Richard ‘Rusty’ Citron, Movie Marketing Maven, Dies at 68

Richard “Rusty” Citron, a major motion picture and television internet marketing executive and private supervisor, died on Dec. 16 at the age of 68. The induce was Lewy body dementia.

Citron’s job in exhibit organization spanned far more than 4 a long time and observed him rub shoulders with outstanding artists and creators from throughout the spectrum of the entertainment industry though overseeing the theatrical internet marketing of additional than 200 motion pictures. As a internet marketing executive, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Pictures and Common Studios. His responsibilities bundled all the things from creating countrywide mall promotions for George Lucas’ “Return of the Jedi” to building buzz for the Rocky franchise.

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His skilled lifestyle began just after the then 16-calendar year aged Citron lied about his age to get a job as a site for “The David Frost Clearly show.” Early in his job, Citron was a private supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.

Citron wrote a memoir about his time in clearly show enterprise entitled “The Elephant Will not Do Cable!: My Daily life in Hollywood from Zsa Zsa to Alice Cooper.” The title of the ebook was derived from his expertise on a Television set distinctive that Citron was assisting to place alongside one another for the authorities of Spain and a exhibit that provided performances from the likes of Dionne Warwick and Cat Stevens. Capturing was held up when the agent for one of the performers, an elephant, opted to drive a really hard cut price.

“One hour just before broadcast, the producer walked into the office with a straight face and announced: the elephant won’t do cable,” Citron wrote. “We all started to laugh, and we held laughing that sort of chortle that only arrives in the absurdity of the second.”

Citron was also lively in philanthropy, founding the Actors Corridor of Fame Basis, a 501 c-3 non-earnings foundation that is committed to restoring dramatic arts training in faculties. The basis honors life span achievement in film, television and theater serving as a conduit to produce new revenues and resources for learners, lecturers and corporations. Citron was a member of the Academy of Motion Picture Arts and Sciences, and was the founding chairman of the Item Placement Council and an executive board member of the Movie Details Council.

Citron is survived by his wife Jill, daughters Rachel and Stacy, son-in-legislation Ethan and two grandsons Ellis and Miles. As his last reward, Citron donated his mind for exploration to the Brain Donor Project in hopes of a get rid of and a lot more aid to deal with Lewy physique dementia.

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Simonne Stigall

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