AI-powered advertising and marketing platform SymphonyOS has teamed up with UnitedMasters, which operates a application and companies platform for indie artists, to offer automatic tunes marketing and advertising instruments to artists.
The collaboration seeks to enrich tunes exposure and grow lover bases for artists who have joined UnitedMasters’ ‘SELECT’ tier by executing marketing and advertising strategies to boost their streams and increase revenue applying applications by SymphonyOS.
The partnership will also provide real-time suggestions obtainable through the UnitedMasters application, the firms explained in a joint press release on Tuesday (September 26).
SymphonyOS’s AI technological know-how helps produce and execute complete custom made release techniques, incorporating personal artist aims and sector ideal techniques.
Concentrate on demographics, specific channels, and advised launch schedules are also factored in. SymphonyOS also delivers clear visualizations to provide important insights and track content material overall performance, making it possible for artists to attain a further being familiar with of their lover foundation, the corporations explained.
“With our SymphonyOS partnership, UnitedMasters Select artists can even further allow tech do the heavy-lifting, so they can increase their time building audio and undertaking what they love.”
Catherine Zielinski, UnitedMasters
“Our aim is to empower independent artists to achieve their total probable. A key portion of that consists of marketing, but executing an effective marketing marketing campaign is getting far more complex and time-consuming,” explained Catherine Zielinski, Head of Strategic Partnerships from UnitedMasters.
“With our SymphonyOS partnership, UnitedMasters Pick out artists can additional enable tech do the significant-lifting, so they can increase their time producing new music and carrying out what they appreciate,” Zielinski added.
Megh Vakharia, Co-founder and CEO of SymphonyOS, additional: “We realize that UnitedMasters has crafted an amazing workforce and remarkable methods for their hundreds of thousands of artists.”
“We’re fired up for them to be our to start with associates as we glimpse to carry our know-how to creatives just about everywhere who are searching to increase,” Vakharia continued.
SymphonyOS and UnitedMasters say they share a popular intention of allowing for musicians to free from the burdensome responsibilities of advertising their tunes to give them much more time to their craft.
SymphonyOS, which its founders say took 6 a long time to build, emerged from Integral Studio, launched by Chuka Chase and Megh Vakharia in 2016. To begin with a website company serving artists like SZA and Travis Scott, Integral Studio evolved to give merchandise and electronic advertising expert services.
In 2022, SymphonyOS launched its beta version, furnishing a promoting system made to automate fan foundation enlargement.
Practically a thirty day period back, SymphonyOS closed a $1 million pre-seed fundraising round from strategic traders from the songs and tech sectors which include Spice Cash, GoldHouse Ventures, LVRN Information, and Guin Documents.
For UnitedMasters, the partnership marks its most current supplying to musicians soon after launching its individual defeat market final 12 months.
The firm, started by Steve Stoute in 2017, elevated $50 million in October 2021, valuing the organization at $550 million. UnitedMasters has present partnerships with Snapchat and Coinbase. The company’s backers contain Apple, Alphabet and Andreessen Horowitz.
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