Sensical Taps Nickelodeon Vet Sharon Kroll Cohen as Head of Marketing and advertising

Former Nickelodeon exec Sharon Kroll Cohen has been tapped to head up advertising for Sensical, a new streaming services geared toward children 2-10. Popular Sense Networks CEO Eric Berger, to whom she will report, declared the use on Friday.

Cohen experienced beforehand been serving as a senior advisor to Frequent Sense Networks, which launched Sensical this summer. Cohen, who will be centered in New York, will keep the title of vice president, advertising and marketing.

Cohen’s oversight will include things like content advertising and marketing, social media marketing, public relations and gatherings, shopper insights, and person acquisition and customer lifecycle marketing and advertising. She will also oversee editorial partnership packages and affiliate internet marketing with system associates.

“Over the previous 12 months, I have experienced the privilege of partnering closely with Sharon on the start of Sensical,” Berger stated in a assertion. “Bringing the streaming services to daily life throughout the study course of the pandemic absolutely experienced its set of troubles, but Sharon’s determination to excellence and resolve to do well amazed me past words. As we build and grow this most effective-in-class assistance in a remarkably aggressive ecosystem, I simply cannot imagine any individual greater suited to lead our marketing and advertising initiatives and make sure that our unique manufacturer gains traction with audiences and is witnessed as a new benchmark in children’s electronic media.”

Sensical is influenced by Prevalent Feeling Media’s scores and review provider for dad and mom.

“After two decades at Viacom constructing what is arguably linear’s most recognizable little ones manufacturer, I realized that my future job needed to be within an corporation that was fearless in its go-to-market place approach as very well as empowering in conditions of its concept,” Cohen claimed.
I have identified both of these characteristics in Popular Perception Networks and Sensical. I look ahead to embarking on this future chapter, with Eric and the relaxation of the talented management group, to develop this special manufacturer in the months ahead.”

At Nickelodeon, Cohen was most not too long ago government VP, Nickelodeon Experiences, where by she oversaw strategic arranging, development of spot-centered experiences spanning inns, topic parks, are living shows and theatricals, festivals, and model activations. Former roles at the firm included government VP, associate internet marketing, senior VP, integrated and retail advertising and marketing, and top the Built-in Methods Group.

Possessing released this summertime, Sensical is a free of charge advert-supported app featuring with a extensive range of video clip entertainment tailored to appeal to youngsters under 10, as perfectly as mothers and fathers who want to make confident the programming is regarded protected and educational across a wide range of subjects.

Simonne Stigall

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