Ulta Attractiveness Hires New Advertising and marketing Chief

Natural beauty retailer

Ulta Splendor Inc.

has tapped Michelle Crossan-Matos, a former Samsung Electronics The united states advertising and marketing chief, as its new chief marketing and advertising officer. 

Ms. Crossan-Matos will oversee all integrated promoting, loyalty, resourceful operations, retailer style and design, public relations, customer insights and retail media actions, in accordance to the Bolingbrook, Sick.-primarily based organization. The chief marketing and advertising officer part was previously held by

Shelley Haus,

who died of cancer previous June.

Most not long ago, Ms. Crossan-Matos was chief marketing and advertising, citizenship and communications officer at Samsung Electronics America. She beforehand held posts which includes senior vice president at Samsung, overseeing places this kind of as company method and product or service innovation, as well as CMO at luxury cell-phone enterprise Vertu and different brand leadership roles in skin care, cosmetics and fragrance at

Procter & Gamble Co.

Michelle Crossan-Matos, Ulta Beauty’s new main promoting officer.


PRM Resourceful, Inc.

Ulta in December documented earnings for the quarter finished Oct. 29 that advised consumers were being continuing to commit funds on elegance items even in the encounter of inflation, leading the company to raise its outlook for its fiscal year.

Ulta sells an assortment of items across all attractiveness categories and value points, permitting shoppers to trade up or down as desired to fulfill their budgets, the corporation mentioned.

“I assume natural beauty treatment is probably likely to be one of the most resilient classes, and then I believe Ulta Splendor will be even extra resilient, just mainly because of the portfolio that Ulta Splendor has and the form of guests that appear in—they are inclined to be substantially far more resilient,” Ms. Crossan-Matos said. 

Ulta will remain targeted on social media, video clip, attractiveness tutorials and working experience-based mostly promoting in the calendar year forward, reported Ms. Crossan-Matos. She added that she expects clients to request extra of an working experience, no matter if that is in its stores, at its salons or by means of its app with digital try out-ons. 

Ms. Crossan-Matos explained she plans to check out to get as close to clients as feasible. 

“I will be providing in-store, I’ll be operating in-keep, I’ll be performing in our distribution centre, I’ll be listening to client services, so that I can really have an understanding of what the guest really wants and needs, due to the fact that is what internet marketing does,” she said. “We are making an attempt to provide the most effective products and solutions to them and convey to a tale in a way that actually can help them, but how can you do that if you are sitting driving a pc?”

Ulta, like several other stores, raised rates in the course of 2022 and is hopeful it will retain some pricing electric power in the new calendar year, even as inflation begins to sluggish. But people and businesses are expected to pull again on discretionary shelling out and be much less tolerant of cost raises as they become far more price range-acutely aware.

Ulta Attractiveness Chief Government

Dave Kimbell

 said on the company’s third-quarter earnings get in touch with in December that its efforts to fortify purchaser loyalty in individualized means is driving growth of its loyalty-system membership, with 39 million energetic members by the finish of the quarter, 9% more than in the prior-calendar year interval. He mentioned in general investing for each member experienced risen, pushed by enhanced frequency of buys and better normal transaction totals. 

Create to Megan Graham at [email protected]

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